Success Story: Transportation Company
Industry: Transportation, Logistics, Supply Chain and Storage – Pallet Logistics & Services
Location: Itasca, IL
Date:
Practice: Appointment Generation
Due to the uniqueness of the transportation and logistics industry, each marketing plan must be specifically suited for the company.
In order to constantly provide high-quality leads and appointments that convert, Mfinity is aware of the particular challenges the manufacturing sector has in merging the pain concerns of its target customers with its highly technological core characteristics. In the end, lead creation is everything.
About Company:
The company, which covers a variety of sectors including supermarket warehouses, produce wholesalers, and many more, has more than 25 years of expertise in the pallet industry. Wood pallets have the advantages of being recyclable, reusable, repairable, and biodegradable. To suit every demand in pallet service, the company offers exceptional customer service.
Client’s Challenges:
- Before hiring Mfinity to manage it, the organisation had trouble consistently generating leads using outbound techniques.
- They already had a big customer base, but they came to us to maximise the power of their brand image by extending their reach in the most efficient manner.
- Like other businesses, they needed a robust pipeline of prospects and more qualified leads of the highest calibre. Simply put, the company needed a steady flow of prospects who would eventually close.
- Additionally, it became challenging to differentiate between our customers in a competitive market because every organisation might benefit from a dependable production system to simplify operations and lower costs.
Client’s Goal:
To promote their logistics and distinctive pallet services, and set up qualified meetings with logistics and transportation directors, VPs, and other key decision-makers to sell their services.
Mfinity’s Approach:
Mfinity understands that neglecting to invest enough time and money to lead creation might result in a significant loss of high-quality leads.
It was critical to seem knowledgeable in this scenario without appearing threatening. When it comes to successful lead generation, the organisation lacked direction and clarity. They realised they needed to rely more on their website, but they had no clue how to create an all-encompassing marketing plan. We learned about the company’s marketing and sales goals, key buyer profiles, existing marketing techniques, and email templates before we arrived.
All elements of the funnel must be measured. Before transferring and sending leads further, it is critical to have a tried-and-true plan for training, certifying, and nurturing them. In addition, we handled the email strategy as an important component of lead generation and lead nurturing in the outbound marketing plan.
As a consequence, the following strategies were employed.
- In order to maximise campaign efficiency and efficacy, we evaluated their best target prospects, selected the greatest value propositions, and created captivating language that would resonate with prospects.
- For this campaign, we chose to focus heavily on what set the company apart from its competitors. We used a multi-step email campaign, sent thousands of emails to their target prospects, and set up a constant stream of meetings for them each month.
- To boost results, we employed split-testing to identify the best performing subject lines and templates.
The results:
- We got off to a good start with 12 leads in the first month and never looked back.
- After a few modifications, we delivered 70 eligible leads and scheduled appointments for this organisation in 6 months.
We launched a series of appointment-generating operations, eventually exceeding their goals, and then we grew from there.
We supported this organisation in engaging with a large number of qualified prospects by matching the appropriate offer to the right prospect and integrating all parts of a successful outbound email campaign.
Talk to our team of specialists at Mfinity if you’re ready to predictably scale your lead generation beyond word of mouth & referrals. We’re here to assist you.
Please contact us right away at (334) 635-9001 or info@themfinity.com.