Account Based Marketing

Account based marketing (ABM) is a business marketing strategy that focuses resources on a specific group of target accounts within a market. It employs personalised campaigns to engage each account, tailoring the marketing message to the account’s unique characteristics and demands. ABM also takes a broader perspective of marketing than just lead generation. One of the keys to generating the most value from your largest accounts is to market to current client accounts to drive upselling and cross-selling.

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ABM marketing is for you if collecting high-value, high-quality leads is the priority of your business.

Mfinity team will work closely with you to fully understand your business and your goals, then work with you to develop an ABM strategy that meets your needs and helps you achieve your goals. We use data and technology to help you drive more revenue by transforming the way you approach your target accounts. Our strategy is intended to help you succeed at ABM without the danger of having to start from scratch.

We’ll collaborate with your team to evaluate and implement ABM insights across all of your data sources, including online, email, and sales operations tools. We will assist you with measuring and reporting outcomes to demonstrate how your efforts are generating money, as well as identifying areas for improvement as you go. We want to know you and your company so that we can offer the best solutions to help you develop.

Benefits

Higher ROI
Accelerate Sales Cycles
Build & Nurture Customer
Personalized Marketing
Secure higher-value opportunities

Right Marketing Channels

Account engagement

Analysis of ABM Results

Alignment of Marketing & Sales Teams

Identification of high-value accounts

Personalised marketing approach

Our Process

Our Account-Based Marketing campaign helps in increasing engagement and, as a result, conversions.

Mfinity will collaborate with your team to evaluate and implement ABM insights across all of your data sources, including web, email, and sales operations tools. We will assist you with measuring and reporting on outcomes to demonstrate how your efforts are generating money, as well as identifying areas for improvement as you go. We will help you through the process so that your business may be revolutionised.

01

Identification of Targets

The campaign starts with gathering an account list and identifying high-priority accounts based on your preferences.

02

Extraction of Database

All relevant data is extracted once it has been separated. The retrieved data is refined further based on predefined criteria.

03

Outreach to Prospects

We approach prospects using Relationship Marketing or Transactional Marketing depending on our longand short-term objectives. While RM is more market-oriented, TM is more product-oriented.