Success Story: Software Company
Industry: IT Services & IT Consulting – Subscription Lifecycle Management Software
Location: Bethlehem, PA
Date:
Practice: Appointment Generation
In order to continuously generate quality leads and appointments that convert, Mfinity adheres to the particular problems that software firms have in combining target customers’ pain points with their highly technical core features. Lead generation is what it all comes down to in the end.
With this knowledge in mind, we always provide our clients our all-out commitment. Company was persuaded to collaborate with us by the real-time data analysis, contacting the appropriate connections, prompt follow-ups, and higher conversion rate. This illustrates how the team evaluated and tracked marketing strategy activities. 50 hot leads in the pipeline from outbound marketing were among the outcomes.
About Company:
Company has a 15-year track record of accomplishment as a cutting-edge and engaging creative Enterprise Product-based Solutions Company. The company is the world’s top provider of subscription lifecycle management software. Customers all across the world rely on the company’s subscription lifecycle management software solutions. These include industry titans such as IMCL, STAR, Discovery, Disney, and Mediascape. It is a software package for Subscription businesses that includes Billing, CRM, and Consulting. We are always learning and evolving our solutions to better serve a variety of industries.
Client’s Challenges:
- contact valid contacts who handle the company’s subscription platform.
- Raise awareness of their software product, which assists clients in maximising subscription income, cultivating connections, and reducing customer turnover.
- Tried comparable services but received no leads and leads that were invalid and unresponsive.
- Insufficient resources
Client’s Goal:
The client’s aim was simple: get the industry on board. They wanted to be the top name on everyone’s lips in the specialty branch of consultants who handle the assets of high-net-worth families and individuals, and they planned to use this word of mouth to generate new lead generating prospects within their prospective customer base. Increase the number of eligible meetings with executive valid connections as needed for pitching and selling subscription lifecycle management software solutions from the company.
Mfinity’s Approach:
Mfinity recognizes that if a company does not have the time and resources to devote to lead creation, it risks losing out on a large number of high-quality leads.
It was critical in this scenario to appear professionally and not overbearing. When it comes to successful lead creation, the organisation lacked clarity and direction. They realised they needed to rely more on their website, but they had no idea how to create a complete marketing plan. We began by gathering information on the company’s marketing and sales goals, key buyer profiles, current marketing methods, and existing email templates before we arrived.
All features of the funnel must be measured. Building a proven method for creating, nurturing, and certifying leads is critical before passing on the leads and handing them over. In addition, we handled the email strategy as an important component of lead generation and nurturing in the outbound marketing plan.
As a result, the strategies listed below were implemented.
- Our first step in onboarding this company was to ask questions about the major client pain issues they handled. We also looked into their desired consumer profile.
- We developed a multi-step email campaign and sent thousands of emails directly to their prospects’ inboxes.
- After examining the company business’s unique selling qualities, we developed effective messaging that highlighted the most appealing value propositions.
- We continuously monitored campaign performance and made modifications to increase open rates, as well as schedule appointments and responses.
The results:
- 40+ high-quality sales conversations created within 4 months
- 27% open rate
- Improved opportunities for several high-quality prospect meetings
- 10x ROI on pending sales closes, each
We ran a succession of cold email campaigns, eventually hitting their goals and building up from there.
Our customer received an average of 10 leads per month and received inquiries for a pricing or to schedule a call for the gratis network examination within the first few weeks.
By matching the relevant offer to the right prospect and all of the characteristics of a strong outbound email campaign, we supported this organisation in interacting with dozens of qualified prospects.
Talk to our team of specialists at Mfinity if you’re ready to predictably scale your lead generation beyond word of mouth & referrals. We’re here to assist you.
Please contact us right away at (334) 635-9001 or info@themfinity.com.