Success Story: Oil & Energy Company
Industry: Oil & Energy – Mobile On-Site Fueling
Location: Orange, CA
Date:
Practice: Email Marketing (Appointment Setting)
Many of the Oil & Energy companies we work with desire to create long-term relationships with their clients rather than simply one-time transactions.
Mfinity adheres to the specific challenges that oil & energy have in integrating target customers’ pain points with their highly technological core characteristics in order to consistently create quality leads and appointments that convert. In the end, it all boils down to lead generation.
About Company:
The company is the largest mobile on-site fuelling company in the country. Since 2002, they have been supplying the highest-quality fuels, the next generation of ecologically friendly fuels, and a variety of additives – all scientifically formulated to assist maximise engine performance. Their system includes supply, distribution, and management. Because technology drives our whole business strategy, they have optimised the entire fueling process to provide clients with dependability, scalability, transparency, and enhanced fuel intelligence.
Client’s Challenges:
- Prior to bringing on Mfinity, the company depended on other means of promotion to create revenue.
- Non-outbound approaches have the disadvantage of being difficult to scale and requiring a large amount of resources to be effective.
- One of the challenges the corporation faced was completely altering the way these fleets worked.
- We had to persuade key decision-makers that on-site mobile fuelling decreases driver downtime and overall operations expenses because many fleet operators were used to drivers self-fueling at stations.
- To overcome this barrier, we needed to create a compelling campaign that provided factual evidence that this new approach would be a worthy investment.
Client’s Goal:
The client’s aim was simple: get the industry on board. They wanted to be the top name on everyone’s lips in the specialty branch of consultants who handle the assets of high-net-worth families and individuals, and they planned to use this word of mouth to generate new lead generating prospects within their prospective customer base. Increase the number of eligible meetings with executive valid connections as needed for pitching and selling subscription lifecycle management software solutions from the company.
Mfinity’s Approach:
Mfinity understands that if a company does not commit the time and money necessary to lead generation, it risks losing a huge number of high-quality leads.
In this situation, it was vital to seem professional without being overwhelming. The organisation lacked clarity and direction when it came to good lead generation. They realised they needed to rely more on their website, but they didn’t know how to develop a comprehensive marketing strategy. Before we came, we gathered information about the company’s marketing and sales goals, key buyer profiles, current marketing tactics, and existing email templates.
All funnel characteristics must be measured. Before passing on and turning over leads, it is vital to develop a proven system for developing, nurturing, and certifying them. Furthermore, in the outbound marketing plan, we handled the email strategy as a key component of lead creation and nurturing.
As a consequence, the following strategies were applied.
- First, we welcomed Diesel Direct and asked them a few questions to understand more about how their company differs from others in the fuelling industry.
- We launched a multi-step email campaign and delivered thousands of emails directly to their prospects’ inboxes after narrowing down their offer and ideal persona.
- During the call, we also discussed the advantages of on-site mobile fuelling and a couple issues they had with current outgoing methods.
- Throughout the campaign, we tweaked and improved to increase the number of scheduled appointments and replies.
- We opted to emphasise on how their service is superior to old techniques for this campaign, positioning Diesel Direct as the future generation of fuel.
The results:
- Our customer successfully scheduled 16 meetings with large fleets around the country within the first month of operation.
- After we tweaked our target criteria and language to make their offer more apparent, their results skyrocketed to 22 meetings the following month, with appointments scheduled up to 6 months after the original contact.
- The ability to communicate our customers’ tremendous value offer to a highly narrow demographic was what made this campaign so effective.
We ran a succession of cold email campaigns, eventually hitting their goals and building up from there.
Our customer received an average of 15 leads per month and received inquiries for a pricing or to schedule a call for the gratis network examination within the first few weeks.
By matching the relevant offer to the right prospect and all of the characteristics of a strong outbound email campaign, we supported this organisation in interacting with dozens of qualified prospects.
Talk to our team of specialists at Mfinity if you’re ready to predictably scale your lead generation beyond word of mouth & referrals. We’re here to assist you.
Please contact us right away at (334) 635-9001 or info@themfinity.com.