Success Story: Manufacturing Company
Industry: Machinery Manufacturing – Vacuum Systems
Location: Benton Harbor, MI
Date:
Practice: Appointment Generation
Due to the uniqueness of the manufacturing industry, each marketing plan must be specifically suited to your company.
In order to constantly provide high-quality leads and appointments that convert, Mfinity is aware of the particular challenges the manufacturing sector has in merging the pain concerns of its target customers with its highly technological core characteristics. In the end, lead creation is everything.
About Company:
This business has been creating high-quality air-moving products since its founding. Their vacuum generators, vacuum pumps, compressors, air motors, gear motors, regenerative blowers, and vacuum pumps all suit the diverse and demanding requirements of OEMs and end-users across the world. Gast offers a wide selection of perfectly fitted and affordable solutions to every pneumatic issue for industrial production, healthcare, lab, or environmental cleaning applications.
Client’s Challenges:
- The organisation struggled to consistently generate leads through outbound tactics until engaging Mfinity to handle it.
- Although they already had a sizable consumer base, they looked to us to fully use their brand reputation by expanding their reach… in the most effective way possible.
- Like other firms, they desired a strong pipeline of prospects and more high-quality, qualified leads. The organisation required a constant stream of prospects who would ultimately close, to put it simply.
- Furthermore, it became difficult to distinguish our customer in a cutthroat market because every organisation may gain from a reliable manufacturing system to streamline processes and reduce inefficiencies.
Client’s Goal:
Create an outbound lead flow and arrange qualifying meetings and demos with Purchasing Managers, Maintenance Managers, Plant Managers, and other key decision-makers to sell vacuum pumps and systems.
Mfinity’s Approach:
Mfinity is aware that failing to devote enough time and money to lead generation might result in a company losing a sizable number of high-quality leads.
It was important to appear competent in this situation without coming off as frightening. The organisation lacked direction and clarity when it came to effective lead creation. They understood they should rely more on their website, but they had no idea how to make a comprehensive marketing strategy. Before we came, we learnt about the company’s marketing and sales goals, important buyer profiles, current marketing strategies, and email templates.
It is necessary to measure each element of the funnel. It is crucial to have a tried-and-true strategy for teaching, certifying, and nurturing leads before transferring and sending them onward. Additionally, we handled the email strategy as a crucial part of lead creation and lead nurturing in the outbound marketing plan.
As a consequence, the following strategies were employed.
- We investigated their best target prospects, chose the finest value propositions, and produced compelling messaging that would resonate with prospects in order to optimise campaign efficiency and efficacy.
- For this campaign, we opted to place a heavy emphasis on what distinguished the firm from its rivals. We employed a multi-step email campaign, sent thousands of emails to their target prospects, and arranged a steady stream of meetings each month.
- To improve outcomes, we used split-testing to narrow down the top performing subject lines and templates.
The results:
- With 20 leads in the first month, we got off to a fast start and never looked back.
- We produced 120 qualifying leads and scheduled appointments for this organisation in 6 months after making a few tweaks.
We began a series of appointment-generating efforts, finally surpassing their objectives, and then we continued to grow from there.
By matching the correct offer to the right prospect and combining all elements of a successful outbound email campaign, we assisted this organisation in communicating with a significant number of qualified prospects.
Talk to our team of specialists at Mfinity if you’re ready to predictably scale your lead generation beyond word of mouth & referrals. We’re here to assist you.
Please contact us right away at (334) 635-9001 or info@themfinity.com.