Success Story: Manufacturing Company
Industry: Machinery Manufacturing – Producer and Retailer Of Custom and Commercial Vehicles
Location: Hollidaysburg, PA
Date:
Practice: Appointment Generation
Many of the Manufacturing firms with whom we work want to build long-term relationships with their customers rather than just one-time transactions.
Mfinity is sensitive to the unique issues that the manufacturing industries have in merging target customers’ pain concerns with their highly technical core features in order to continuously generate quality leads and appointments that convert. It all comes down to lead generation in the end.
About Company:
America’s leading producer and retailer of custom and commercial vehicles and the family-owned company. Environmental dust management, transportation and delivery, highway safety, mobile service, off-road applications, and more are all included in the company’s extensive array of service vehicles. Companies’ commitment to exceeding client expectations drives our product innovation. The company also offers customer support to support our goods in the field.
Client’s Challenges:
- This company’s vice president of sales was seeking for a more effective method of generating quality leads. For their sales staff, they required more leads to be generated. They were stuck and unsure of what to do because the sales cycle was lengthier and running a lead generation campaign required a lot of time and effort.
- Inadequate resources
- They wanted to build a solid pipeline of prospects and find more high-quality, qualified leads, like most businesses do. The bottom line was that the business needed a steady stream of potential customers who would eventually close.
Client’s Goal:
Organise quality meetings with decision-makers in the anticipated target market and set up an efficient outbound lead generation pipeline to advertise and sell the company’s goods and manufacturing services.
Mfinity’s Approach:
Mfinity understands that if a company does not invest the time and resources necessary in lead generation, it risks losing a considerable number of high-quality leads.
In this situation, it was critical to seem professional without coming across as overpowering. The organisation lacked direction and clarity when it came to successful lead creation. They realised they needed to rely more on their website, but they had no idea how to develop a comprehensive marketing strategy. Before we came, we learnt about the company’s marketing and sales objectives, key buyer profiles, existing marketing methods, and email templates.
Each funnel component must be measured. It is vital to have a tested approach for educating, certifying, and nurturing leads prior to transferring and passing off leads. In addition, we handled the email strategy as an important component of lead creation and lead nurturing in the outbound marketing strategy.
As a consequence, the following strategies were employed.
- We started with an onboarding call to go deep into the problems the organisation was facing with their existing marketing approach.
- We identified their most successful value propositions and developed precise language that clearly communicated the company’s competitive advantages.
- The messaging communicated why prospects who fit the target profile should work with this organisation.
- We launched a multi-step email campaign and sent cold outreach emails to thousands of organisations’ prospective prospects after developing the pitch.
- As the campaign results came in, we closely analysed response and open rates and made changes to maximise the number of scheduled sales meetings.
The results:
- The campaign we built for this firm helped them arrange 60 new client meetings in the first three months of our cooperation, boosting their lead generation far beyond word-of-mouth and referrals.
- We were able to strengthen the messaging through data analysis, which resulted in a lead growth of more than 100% in months 6 compared to months 3.
We launched a succession of cold email campaigns and LinkedIn outreach, eventually achieving their goals and expanding from there.
Within a few weeks, our customer began receiving 18 leads per month on average, along with inquiries for price information or to schedule a call for a free network inspection.
We supported this organisation in interacting with a large number of qualified prospects by matching the right offer to the right prospect and including all of the aspects of a strong outbound email campaign.
Talk to our team of specialists at Mfinity if you’re ready to predictably scale your lead generation beyond word of mouth & referrals. We’re here to assist you.
Please contact us right away at (334) 635-9001 or info@themfinity.com.