Success Story: Manufacturing Company
Industry: Machinery Manufacturing – Turnkey Machine Building Services
Location: De Pere, WI
Date:
Practice: Email Marketing (Appointment Setting)
Many of the Manufacturing firms with whom we work want to build long-term relationships with their customers rather than just one-time transactions.
Mfinity is sensitive to the unique issues that the manufacturing industries have in merging target customers’ pain concerns with their highly technical core features in order to continuously generate quality leads and appointments that convert. It all comes down to lead generation in the end.
About Company:
The company is ISO certified and builds custom machines for the Automation, Converting, Food Processing, Packaging, Paper, Pharmaceutical, Plastics, Printing, and Machine Tool industries. The company also provides full service turn-key machine building services, taking the lead on engineering, design, fabrication, assembly, and installation.
Furthermore, the organisation provides temperature and humidity controlled assembly bays and has consistently provided astonishing outcomes.
Client’s Challenges:
- Prior to contracting Mfinity, the company depended heavily on referrals and other types of promotion to create sales.
- Non-outbound approaches can be unreliable, time-consuming, and difficult to scale.
- The company contacted us because they wanted to expand and their present tactics were not yielding the required results.
Client’s Goal:
The goal for the client was straightforward: increase the number of qualifying meetings with key decision makers from target customer companies, such as engineering operations.
Mfinity’s Approach:
Mfinity is aware that a business runs the danger of losing a significant number of high-quality leads if it does not invest the time and resources required in lead creation.
It was crucial to appear professional in this circumstance without coming off as overbearing. When it comes to effective lead generation, the organisation lacked direction and clarity. They understood they needed to depend more on their website, but they had no idea how to create a thorough marketing plan. We learned about the company’s marketing and sales objectives, important buyer profiles, existing marketing strategies, and email templates before we arrived.
It is necessary to measure each funnel feature. Prior to transferring and handing off leads, it’s critical to have a tested strategy for educating, certifying, and nurturing them. Additionally, we handled the email strategy as a crucial part of lead generation and lead nurturing in the outbound marketing plan.
As a result, the following tactics were used.
- Our initial step in onboarding this firm was to ask questions that identified the primary client pain issues they handled. We also looked closely at their ideal consumer profile.
- We designed a multi-step email campaign and delivered thousands of emails directly to their prospects’ inboxes.
- We generated powerful messaging that highlighted the most attractive value propositions after studying the company’s unique selling factors.
- We constantly evaluated campaign effectiveness and made improvements to enhance the open rate, booked appointments, and responses.
The results:
- In the first six months of our collaboration, the campaign we created for this firm helped them schedule 80 new customer appointments, expanding their lead generation well beyond word-of-mouth and referrals.
- Through data analysis, we were able to improve the messaging, which led to a lead growth of more than 100% in months 4-6 compared to months 1-3.
We conducted a series of cold email campaigns, finally accomplishing their objectives and growing from there.
Within the first few weeks, our client started receiving 18 leads on average per month, along with requests for price information or to book a call for a free network analysis.
We assisted this organisation in communicating with a large number of qualified prospects by matching the appropriate offer to the appropriate prospect and including all the elements of a powerful outbound email campaign.
Talk to our team of specialists at Mfinity if you’re ready to predictably scale your lead generation beyond word of mouth & referrals. We’re here to assist you.
Please contact us right away at (334) 635-9001 or info@themfinity.com.