Account Based Marketing

Account based marketing (ABM) is a business marketing strategy that focuses resources on a specific group of target accounts within a market. It employs personalised campaigns to engage each account, tailoring the marketing message to the account’s unique characteristics and demands. ABM also takes a broader perspective of marketing than just lead generation. One of the keys to generating the most value from your largest accounts is to market to current client accounts to drive upselling and cross-selling.

ABM marketing is for you if collecting high-value, high-quality leads is the priority of your business.

Mfinity team will work closely with you to fully understand your business and your goals, then work with you to develop an ABM strategy that meets your needs and helps you achieve your goals. We use data and technology to help you drive more revenue by transforming the way you approach your target accounts. Our strategy is intended to help you succeed at ABM without the danger of having to start from scratch.

We’ll collaborate with your team to evaluate and implement ABM insights across all of your data sources, including online, email, and sales operations tools. We will assist you with measuring and reporting outcomes to demonstrate how your efforts are generating money, as well as identifying areas for improvement as you go. We want to know you and your company so that we can offer the best solutions to help you develop.

Benefits

  • Higher ROI
  • Accelerate Sales Cycles
  • Build & Nurture Customer
  • Personalized Marketing
  • Secure higher-value opportunities
Right Marketing Channels
Account engagement
Analysis of ABM Results
Alignment of Marketing & Sales Teams
Identification of high-value accounts
Personalised marketing approach

Our Process

Our Account-Based Marketing campaign helps in increasing engagement and, as a result, conversions.

Mfinity will collaborate with your team to evaluate and implement ABM insights across all of your data sources, including web, email, and sales operations tools. We will assist you with measuring and reporting on outcomes to demonstrate how your efforts are generating money, as well as identifying areas for improvement as you go. We will help you through the process so that your business may be revolutionised.

01

Identification of Targets

The campaign starts with gathering an account list and identifying high-priority accounts based on your preferences.

02

Extraction of Database

All relevant data is extracted once it has been separated. The retrieved data is refined further based on predefined criteria.

03

Outreach to Prospects

We approach prospects using Relationship Marketing or Transactional Marketing depending on our longand short-term objectives. While RM is more market-oriented, TM is more product-oriented.

04

Understanding of Objective

After that, we determine the prospects’ purchase objectives and the stage in their purchasing journey.

05

Delivery of Result

Next, we present the results. It includes a list of high-priority prospects, specialised data, and associated purchase intent insights.

Industries We Serve

  • Manufacturing
  • Business Consultation
  • Service Providers
  • Medical & Healthcare
  • Energy
  • Financial Services
  • Software Development

Want to know more about Account Based Marketing Services?

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