Success Story: Healthcare Company
Industry: Hospitals and Health Care – Digital Healthcare System
Location: Milpitas, CA
Date:
Practice: Appointment Generation
The target audience for healthcare enterprises is enormous, yet competition is fierce. Most businesses want more high-quality, qualified leads and to build a robust pipeline of prospects.
Mfinity understands the unique problems that the healthcare industry has in integrating target consumers’ pain issues with their highly technology core features in order to consistently generate quality leads and appointments that convert. It all comes down to lead generation in the end.
About Company:
This startup provides a multilingual digital platform for health payers and community groups to eliminate structural barriers to receive medical treatment for our communities’ most disadvantaged and difficult-to-reach individuals. Our mission is to reduce the barriers that prevent people from making choices that promote improved health and financial results. The company’s aim is to remove the obstacles that lie between individuals and activities that support improved health and financial results.
Client’s Challenges:
- Prior to engaging Mfinity to handle outbound lead generation, the organisation relied much too heavily on referrals and organic traffic.
- The staff at the company was seeking for a better approach to generate quality leads. They required additional leads for their sales staff. They were stuck and didn’t know what to do because of a lengthier sales cycle and the time and energy it takes to operate a lead generating campaign.
- They, like other businesses, wanted more high-quality, qualified leads and to build a robust pipeline of prospects. The bottom line was that the firm needed a steady flow of prospects who would eventually close.
- Furthermore, because any organisation may benefit from a solid healthcare system to simplify and minimise inefficiencies, differentiating our client in a competitive industry became a challenge.
Client’s Goal:
Create an effective outbound lead generation funnel and schedule qualifying meetings with healthcare decision makers to market consulting services.
Mfinity’s Approach:
Mfinity knows that a company risks losing a significant number of high-quality leads if it does not invest the appropriate time and resources in lead creation.
It was crucial in this setting to seem professional without being intimidating. When it comes to good lead generation, the organisation lacked direction and clarity. They realised they needed to rely more on their website, but they had no clue how to create an all-encompassing marketing plan. We learned about the company’s marketing and sales objectives, key buyer profiles, existing marketing tactics, and email templates before we arrived.
Each component of the funnel must be measured. Prior to transferring and handing along leads, it is critical to have a tried and true method for educating, certifying, and nurturing leads. Furthermore, in the outbound marketing plan, we handled the email strategy as a key component of lead generation and lead nurturing.
As a consequence, the following strategies were employed.
- We started with an onboarding call to go deep into the problems the organisation was facing with their existing marketing strategy.
- We identified their most successful value propositions and developed precise language that communicated the company’s competitive advantages. The messaging explained why candidates who fit the desired profile should work for the organisation.
- We launched a multi-step email campaign and sent cold outreach emails to thousands of the company’s potential prospects after developing the messaging.
- As campaign results came in, we closely monitored response and open rates and made changes to boost the amount of sales meetings scheduled.
The results:
- We performed many cold email campaigns, averaging 10 leads each month.
- This campaign was effective because the team invested time and attention in reviewing the data, testing theories, and improving over time.
- We went back to the drawing board and brainstormed solutions to this issue.
- Because of the appropriate blend of customised marketing and hyper focused prospecting, our client recruited dozens of clients and produced a good ROI on this campaign.
We launched a succession of appointment-generating campaigns and LinkedIn outreach, eventually achieving and exceeding their goals and expanding from there.
We helped this company communicate with a large number of qualified prospects by matching the appropriate offer to the right prospect and including all aspects of an efficient outbound email campaign.
Talk to our team of specialists at Mfinity if you’re ready to predictably scale your lead generation beyond word of mouth & referrals. We’re here to assist you.
Please contact us right away at (334) 635-9001 or info@themfinity.com.